johnbentleyii

Businesses often find that expanding services in adjacent markets or geographies provides a lower-risk way of growing the business. A client identified an opportunity to sell a similar product but in a warmer climate. Rather than invest in a physical presence in another market, the client decided to sell online to an expanded geographic market.

The client’s goals was to be a top 5 search results for a targeted set of keywords. To accomplish this goal, a new site was built, with search engine optimization for the desired keywords. To accelerate the process, social media presences were created for the new site and Google ads were purchased in the desired geographic area. The Google ads linked to landing pages designed to improve engagement. Through this process, the new site rose the the first 5 search results and remains there today.

Clients have become accustomed to having Internet access in most settings. Most organizations utilize the Internet, making public Internet access an incremental cost. When providing access, it is important that the organization’s information is secured. This is true more so in many industries.

The health care industry has many privacy concerns, chief among them is HIPAA. A small network of rehabilitation facilities with wellness centers wanted to provide Internet access to wellness customers. Public Internet access would keep the facilities competitive with other health clubs. At the same, this network did not want add the expense of an additional network.

Initially, the facilities were setup with a dual consumer router configuration. The outer router acted as the public network for the facility and the internal router protected medical information. As the network has moved to EHR and cloud-based services, the network equipment has been upgraded to provide a more robust wireless network with greater security.