Expanded Opportunity

Businesses often find that expanding services in adjacent markets or geographies provides a lower-risk way of growing the business. A client identified an opportunity to sell a similar product but in a warmer climate. Rather than invest in a physical presence in another market, the client decided to sell online to an expanded geographic market.

The client’s goals was to be a top 5 search results for a targeted set of keywords. To accomplish this goal, a new site was built, with search engine optimization for the desired keywords. To accelerate the process, social media presences were created for the new site and Google ads were purchased in the desired geographic area. The Google ads linked to landing pages designed to improve engagement. Through this process, the new site rose the the first 5 search results and remains there today.